Hero MotoCorp has launched the #LiveTheLegend campaign featuring Hrithik Roshan and Rannvijay Singha to honor the legacy of the Karizma XMR, a motorcycle that revolutionized sports biking in India. Renowned photographer Deniz Saylan was chosen to capture the stills with Singha for the campaign.
Roshan and Singha’s association with the brand dates back over two decades. Conceptualized by L&K Saatchi & Saatchi, the film, narrated by Roshan, showcases the modern Karizma XMR while evoking nostalgia with iconic scenes from the bike’s history. The campaign celebrates the return of a motorcycle that has inspired generations and remains an aspirational ride.
CREDITS:
Agency: L&K Saatchi & Saatchi
Client: Hero MotoCorp
Creative: Divakar Shetty, Chetan Kapoor, Jason Samuel,
Sandeep Salunkhe, Prashant Patankar, Shiv Nadar,
Vinayak Kharat, Omkar Chavan, Gautham
